With the rising cost to import gunpla and Japanese model kits, I think it's actually a relatively good price point. Newtype is definitely one of the best in terms of pricing, shipping, and inventory. Went down to a local Anime store in the mall and they had the God Gundam on the shelf going for $85.00. Plus Newtype's website and shopping experiences have been one of the best, and you get their free limited edition stickers!